Social media has now become a way of life for so many people. Facebook has 1,000,000,000 ACTIVE users each month, there were 10,300,000 tweets sent during one of the past Presidential Election Debate, and there are approximately a total of 340,000,000 million tweets sent each day. There are also up and coming social media sites like Pinterest, Instagram, and LinkedIn who are gaining a substantial following. The question though, is what does all this mean for businesses? Particularly, can businesses today get away with out having a social media presence?
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While for now, a business may be able to get away with out having a social media account it is highly recommended that they have one.? With 60% of Americans making social media a part of everyday life, it is only smart that businesses would make that same choice. The issue though is that as of now businesses are unable to see sufficient data proving their return on investment from social media. In the article ?Social Media Denial Common for U.S. Businesses? onMashable.com?they interview Rob Ployhart, a professor of businesses administration. Ployhart brings up the point that social media is so new and fresh that it differs so radically from the past that any existing theory on communication can?t be applied. He suspects that the data that so many businesses are looking to see before investing in social media advertising will be more easily available within three to five years, giving social media marketing more credibility. That being said, it doesn?t mean that businesses now can?t gain from the use of social media. One of the biggest supports in advertising a business in the past has been word of mouth. Now with so many people connected through social media, word of mouth travels at what seems like light speed compared to the past. If businesses want their image/brand to be portrayed correctly, they must make a presence in the area where so many consumers communicate. Social media marketing can?t be denied, it MUST be accepted.
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