The giant industry that is business networking, trade shows and conferences has let the many new technologies and media pass it by.
The business models of the providers, at least in Australia, have virtually no integration with the new technologies. Here are just 3 examples and my apologies for being so blunt about them:
Referral groups: meet every week, lots of small businesses. High turnover of members in nearly every group. Pay up front for 12 months, expensive and no guarantee of results. Pressure to give referrals to people you barely know. Compulsory attendance every week, so a big time investment, and you hear the same presentation over and over again from the other members. No integration to Social Media so you can?t stay in touch between meetings, and can?t connect to the many other groups around the country.
Trade Shows: Rent a stand, huge effort and cost to set it up and to send staff. You don?t know who is coming to the show so you can?t plan to meet them, and the organisers provide no way to stay in touch after the event.
Professional Conferences: Huge entry fees. Speakers who have paid to speak (= sponsors) and therefore spruik their services. You have no knowledge of who is going to be there so you can?t arrange meetings, and again no way to stay in touch.
There is a better way. It?s simple and recognises the value of the scarcest resource in business: Time.
BizPlus launches on November 7th. You can learn more and book here.
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Source: http://www.socialmedialeads.com.au/b2b-sales/business-networking-tired-boring-complete-rethink/
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